ABOUT ME
- Having Focused 5+ years of strong development experience in Web Development and integration, Business Analysis and Digital Marketing
- Proficient in developing front-end systems with JavaScript, Bootstrap, HTML5, CSS3, CMS (WordPress, StoryBlok), and JavaScript frameworks such as React and Angular.
EXPERIENCE
March 2025 - Present
Wesite Generalist
ANISHINABEK NATION
- Oversee and maintain multiple organizational websites, ensuring reliability, security, and performance across all platforms.
- Manage end-to-end web development workflows — from coding custom features (HTML, CSS, JavaScript, CMS management) to troubleshooting server/hosting issues.
- Administer and update the job board and two newsletters, integrating content with website and communication channels.
- Implement SEO strategies, track analytics, and optimize site structure for accessibility and user experience.
- Coordinate cross-departmental requests, building and updating pages for events, resources, and initiatives.
- Contribute to digital content creation through photography, graphic design, and occasional social media support.
- Balance front-end design and back-end functionality, ensuring consistency, scalability, and alignment with organizational goals.
Aug 2023 - Present
Jr. Business Systems Specialist
Provincial Smart Home Services
- Coordinate with customers and financing platforms (Financeit, Vault, Simplii Financial) to fund their HVAC equipment loan, troubleshoot customer queries, and help them with technical problems regarding their customer portal on Salesforce.
- Analyzing existing information systems, including SAP; also identifying areas for performance and efficiency improvement.
- Conducted detailed system tests and ensured reliability, accuracy, and functionality of system changes and enhancements.
- Carry out market research and analysis to pinpoint target consumers and enhance marketing plans from a Financial standpoint.
- High levels of client satisfaction and retention were ensured by providing outstanding “White Glove Service” to important client accounts.
- Supported team operations by preparing quotes, contracts, and documentation, ensuring smooth project execution.
Sept 2022 - Jan 2023
Web Developer
Leap Legal Software
- Participated in the development of a new business application for the layout using js and Nuxt.js frameworks through StoryBlok to promote our software globally in 5 countries.
- Built Rich Prototypes and Applications using HTML, CSS, JavaScript, Ajax, JSON, Redux, and Bootstrap.
- Contributed to the planning and execution of digital marketing strategies that included content production, email marketing, and social media management using Pardot increasing 28% of users.
- Used analytical technologies, such as Google Analytics, to monitor the effectiveness of campaigns, offer optimization-related information, and create reports resulting in 42% audience retention.
- Researched AI trends to make campaigns more efficient, and identified patterns and statistics to build loyal users, and expanded in 3 Canadian provinces.
Sept 2019 - Present
Web developer/Digital Marketing Executive
Freelance
- Creation, Building, and Developing websites for Artists using WordPress and PHP and managing almost 20+ clients.
- Designed content strategies for YouTube, Instagram, and other social media platforms with 80% success resulting in live performances, brand collaborations, and Media Coverage and Production of content using Adobe Softwares: Lightroom, Photoshop, Premiere, After Effects to create high-end content.
- Extensively work for SEO Optimization for website ranking and traffic generation to help customers build their social media presence.
- Developed LMS website for learning portals and integrate payment gateways (Paypal, RazorPay)
- Helped businesses with email campaigns using Mail Chimp and Klaviyo.
EDUCATION
May 2021 - Dec 2023
Post Graduate Diploma in Software and Database Development
Lambton College
July 2016 - Sept 2020
Bachelors Degree in Computer Science and Engineering
Gujarat Technological University
SKILLS
Web Development
- JavaScript
- React
- Angular
- Vue.js
- Nuxt.js
- HTML5
- CSS3
- Bootstrap
- PHP
- WordPress
- StoryBlok
- Ajax
- JSON
- Redux
Content Management & Production
- WordPress
- StoryBlok
- Content Production
Learning & Development
- LMS (Learning Management Systems)
Production
- Adobe: Premiere, Photoshop, Illustrator, L
Lightroom
Lightroom
Business & Digital Marketing
- Salesforce
- Business Analysis
- Digital Marketing
- Email Marketing
- Social Media Management
- SEO Optimization
- Google Analytics
- Campaign Analysis
Data & Analytics
- AI Trend Research
- Tableau
- SQL
- Microsoft Excel
- Automated Reporting
- Data Governance
Ecommerce
- Shopify
- Woocommerce
- Payment Gateways Integration (PayPal, RazorPay)
CERTIFICAITONS
edX Verified Certificate for Introduction to Web Accessibility
edX
Issued Aug 2025
Credential ID 45cccca591824c5db137b9e3b790634f
Putting ITIL® Into Practice: Applying ITIL® 4 Foundation Concepts
LinkedIn
Issued Mar 2024
Prototyping a WordPress Project in Adobe XD
LinkedIn
Issued Mar 2024
Campus Ambassador
LinkedIn
Issued Oct 2021